Resources Library by ANA

Breaking the bubble around us

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Dave McCaughan

May 23, 2018

Competing and winning in a world of Big Data

In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Michele Levine

May 23, 2018

Leveraging the peer group support system

When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Lee Lee Wei, Nur Amalina Abdul Rashid

Company: Kantar

May 23, 2018

Welcome to ESOMAR Asia Pacific 2018

Opening speech at the ESOMAR Asia Pacific Conference 2018.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Arpapat Boonrod

May 23, 2018

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 23, 2018

How to win in the reputation economy by applying global insight in reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Stephen Hahn-Griffiths

May 14, 2018

YES (Young ESOMAR Society) surprise

Young ESOMAR Society Surprise: conferment of the YES Pro membership.

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: ESOMAR B.V., Andrea Ascarrunz

May 14, 2018

The thermometer (Spanish)

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Agustina Suner, Daniela Gail

Company: Unilever

May 14, 2018

Data analytics & machine learning improving quality of life (Spanish)

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juan Pedro Lipari, Antonela Vistalli

May 14, 2018