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Videos
PEPFlix (Spanish)
Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
May 14, 2018
Videos
MetLife insights engine
MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
May 14, 2018
Videos
Preparing for the unexpected (Spanish)
Past decade has shown that Latin American and Caribbean countries are sensitively exposed to extreme natural events that can result in social disasters. Episodes such as the 2010 Haiti earthquake, several hurricanes like Matthew in Haiti,Maria in...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Javier E. Reznik, Florencia Rojo, Mariana Valdes Riveroll
Companies: Fine, Reckner , Forsta
May 14, 2018
Videos
Worth a thousand words (Spanish)
Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Ezequiel Paura
Company: Netquest
May 14, 2018
Videos
McDonald's deeper consumer understanding
Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Gabriela Basabe
Company: McDonald's Corporation
May 14, 2018
Videos
Brain systems and brand experiences
The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
May 14, 2018
Videos
Country branding (Spanish)
After the recent signing of a peace agreement a new country which requires a revised and hands-on country campaign that can attract more international visitors.How to find meaningful insights within a public where Colombia is well-known for drugs and...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Pedro Fernández, Laura Catalina Gómez
May 14, 2018
Videos
