Catalogue: "WM3- Worldwide Multi Media Measurement 2008 "

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Research papers

Measuring the immeasurable

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Nicole Scheibenreif, Andy Santegoeds, John H. Faasse

Research papers

Measuring responsiveness from a 360° angle

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Nielsen
Date: June 1, 2008
Author: Joan Fitzgerald

Research papers

How does advertising affect loyalty?

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

Research papers

Game, set, match!

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Havas Group
Date: June 1, 2008
Authors: Isabelle Le Roy, Julien Vivier

Research papers

Building cross-media norms

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Kantar
Date: June 1, 2008
Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf

Research papers

Bringing magazine measurement into the 21st century

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Bucknull & Masson
Date: June 1, 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson

Research papers

Audience value across media

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: GfK
Date: June 1, 2008
Authors: Nick North, James Holden

Research papers

A great partnership

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Companies: Viacom International Media Networks, Brand Keys, Inc.
Date: June 1, 2008
Authors: Robert Passikoff, Noel Gladstone

Research papers

A day in the life...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary