Resources Library by ANA

Getting the feels

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Debby Ling

Company: SKIM

September 8, 2019

How to catch liars before they lie

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kristen Ball

Company: Kantar

September 8, 2019

ESOMAR/GRBN guideline for researchers and client involved in primary data collection

This new ESOMAR/GRBN Guideline is for researchers and clients engaged in primary research. It includes all quantitative and qualitative methods that involve direct interaction (such as to get consent) with the data subject, including passive data...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

September 7, 2019

ESOMAR/GRBN guideline on duty of care: Protecting data subject from harm

The purpose of the Duty of Care Guideline is to advise researchers and the organisations in which they work on their responsibilities to protect the privacy and well-being of data subjects. It provides organisations with flexibility to formulate...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

September 7, 2019

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019

Author: ESOMAR B.V.

September 1, 2019

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019

Authors: Michael Edwards, Steliana Ifrim

Company: Dig Insights

August 28, 2019

Privacy essentials: An update for India's market research community

India is on the cusp of major changes as the country prepares to adopt its first comprehensive data protection and privacy legislation that will bring it closer in alignment to global regulatory developments that have already come into force in key...

Catalogue: Webinars 2019

Authors: Kim Smouter-Umans, Priya Lobo, Sumbul Fatima

August 8, 2019

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019

Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim

Company: SKIM

July 25, 2019

Revolutionising the way we research emotion

Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act...

Catalogue: Webinars 2019

Authors: Karen Levesley, Alison Phillips, Steliana Ifrim

Company: MM-Eye Ltd

July 12, 2019