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How the language of social media is reinventing idea screening

Date of publication: August 28, 2019

Catalogue: Webinars 2019

Company:

Authors: Michael Edwards, Steliana Ifrim

Abstract:

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's, Allstate and Tyson as they seek to innovate in new ways. 

Michael Edwards

Author

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Steliana Ifrim

Author

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https://ana.esomar.org/documents/the-social-media-leap