Company: IBOPE Inteligencia

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Research papers

Women of Class C

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Company: IBOPE Inteligencia
Date: October 24, 2004
Authors: Andrea Costa, Katia de Freitas Benchimol, Nelsom Marangoni

Research papers

Changing equity of private labels: The perspective from Latin America

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: IBOPE Inteligencia
Date: September 14, 2003
Author: Paulo Pinheiro de Andrade

Research papers

The Latin American market

Catalogue: Latin America 2003
Company: IBOPE Inteligencia
Date: May 4, 2003
Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Research papers

Latin America

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: IBOPE Inteligencia
Date: September 22, 2002
Author: Nelsom Marangoni

Research papers

Building a radio panel using fusion and recall surveys

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Company: IBOPE Inteligencia
Date: June 14, 2002
Authors: Alexandre Crivellaro, Antonio Ricardo Alves Ferreira

Research papers

First experiences of harmonized TV ratings in Latin America

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Company: IBOPE Inteligencia
Date: June 9, 2002
Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras

Research papers

Putting market research at the heart of the media planning process

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Companies: IBOPE Inteligencia, Kantar
Date: June 15, 1999
Authors: Aurora Yasuda, Scott Spence

Research papers

The sniffer concept and its possibilities in data collection

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: IBOPE Inteligencia
Date: June 15, 1998
Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima

Research papers

From the survival consumer to the citizen consumer (Portuguese)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: IBOPE Inteligencia
Date: June 15, 1997
Author: Nelma Gasparette Santos

Research papers

From the survival consumer to the citizen consumer

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: IBOPE Inteligencia
Date: May 1, 1997
Author: Nelma Gasparette Santos

Research papers

The "sniffer"

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Company: IBOPE Inteligencia
Date: June 15, 1996
Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta

Research papers

Pay television

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Company: IBOPE Inteligencia
Date: June 15, 1996
Authors: Paulo Pinheiro de Andrade, Flávio Ferrari