Company: IBOPE Inteligencia

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Research papers

Understanding how advertising works and implications for measurement of its effectiveness

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Companies: Kantar, IBOPE Inteligencia
Date: May 1, 1995
Authors: Rosie Riley, Aurora Yasuda

Research papers

Evolution of mass media and the measurements of its audience in Latin America

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Company: IBOPE Inteligencia
Date: May 1, 1995
Authors: Ricardo Mariño, Alberto Arnaldo

Research papers

Communicating in Latin America (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: IBOPE Inteligencia
Date: September 1, 1992
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Research papers

Communicating in Latin America

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: IBOPE Inteligencia
Date: September 1, 1992
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Research papers

Dataibope

Catalogue: Latin America 1991: Exchanging Experiences
Company: IBOPE Inteligencia
Date: May 5, 1991
Author: Ana Lucia D' Imperio Lima

Research papers

An alternative to voting intention questions in political polls

Catalogue: Seminar 1986: Opinion Polls
Company: IBOPE Inteligencia
Date: June 15, 1986
Authors: Neyza Furgler, Orjan Olsen