Resources Library by ANA

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977

Policy research and care of the elderly

The Government has now enunciated its alternative; its present policy is to depend increasingly on 'community care'. The primary objective of the Department's policy on the care of the elderly is to enable old people to maintain independent lives in...

Catalogue: Seminar 1977: Social Research

Authors: Mark Abrams, Len J. Marchant

December 1, 1977

Research techniques as an aid to public participation in local government

Britain has been committed to public participation in Local Government planning since 1968. Few people were surprised by the initial reluctance of the British public to make use of their new statutory right to participate. However, ten years later,...

Catalogue: Seminar 1977: Social Research

Author: John O'Brien

December 1, 1977

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977

Social research and market research

Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have...

Catalogue: Seminar 1977: Social Research

Author: Carlo Erminero

Company: Demoskopea

December 1, 1977

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research

Authors: Folke Olander, Flemming Hansen

Company: AIM Create

December 1, 1977

Similarities and differences between marketing research and social research

In this paper we want to point out a number of characteristics of the marketing-research-machinery one has to take into consideration when applying this kind of research to another field. On the other hand we try to make an inventory and a comparison...

Catalogue: Seminar 1977: Social Research

Author: Pieter van Schravendijk

December 1, 1977

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977

Research and social policy

This paper examines the role of the research worker in the formation of social policies. It explains the background to this by stressing that, in the UK at least, social policies, unlike economic policies, have no unifying framework. It also stresses...

Catalogue: Seminar 1977: Social Research

Author: Eric J. Thompson

December 1, 1977