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Videos

Machine learning evolving computer vision (Spanish)

How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mario Abarca, Gustavo Ramírez
Company: Kantar
May 14, 2018
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Citation

Abarca and Ramírez (2018a, May 14). Machine learning evolving computer vision (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/machine-learning-evolving-computer-vision-spanish-


Videos

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
May 14, 2018
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Citation

Cilley, C. (2018a, May 14). Millennial lens (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/millennial-lens-spanish-


Videos

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
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Citation

Aggiunti, I. (2018a, May 14). Advertising for equality (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/advertising-for-equality-spanish-


Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
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Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313


Videos

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018
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Citation

Ley, S. (2018a, May 14). Predicting shopper behavior to win at retail (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/predicting-shopper-behavior-to-win-at-retail-spanish-


Videos

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018
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Citation

Abramson, C. (2018a, May 14). Beyond numbers (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/beyond-numbers-spanish-


Videos

Building iconic brands (Spanish)

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Sebastian Corzo, Federico Barallobre
Companies: AB InBev, Kantar
May 14, 2018
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Citation

Corzo and Barallobre (2018a, May 14). Building iconic brands (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/building-iconic-brands-spanish-


Videos

Beyond traditionalism (Spanish)

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Alfredo Troncoso, Elisa Romero
Companies: De La Riva Group, AB InBev
May 14, 2018
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Citation

Troncoso and Romero (2018a, May 14). Beyond traditionalism (Spanish). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/beyond-traditionalism-spanish-


Videos
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Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/modeling-insights-with-espn