Resources Library by ANA

PEPFlix (Spanish)

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Javier Cohenar

Company: PepsiCo

May 14, 2018

MetLife insights engine

MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Carolina Erlich, Flynt Tuller

Company: MetLife Inc.

May 14, 2018

Preparing for the unexpected (Spanish)

Past decade has shown that Latin American and Caribbean countries are sensitively exposed to extreme natural events that can result in social disasters. Episodes such as the 2010 Haiti earthquake, several hurricanes like Matthew in Haiti,Maria in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Javier E. Reznik, Florencia Rojo, Mariana Valdes Riveroll

Companies: Fine, Reckner , Forsta

May 14, 2018

Worth a thousand words (Spanish)

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Ezequiel Paura

Company: Netquest

May 14, 2018

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Oscar Yuan, Gabriela Basabe

Company: McDonald's Corporation

May 14, 2018

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

May 14, 2018

Country branding (Spanish)

After the recent signing of a peace agreement a new country which requires a revised and hands-on country campaign that can attract more international visitors.How to find meaningful insights within a public where Colombia is well-known for drugs and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Pedro Fernández, Laura Catalina Gómez

May 14, 2018

Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening

2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Justo Saenz

Company: Danone

May 14, 2018

How female representations shaped female emotions and consumption over the decades (Spanish)

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi

May 14, 2018