Resources Library by ANA

Revue Française du Marketing (Mai 2009)

Ce numéro est dédié au secteur largement défini des télécommunications et du multimédia. Il est l'occasion de traiter plusieurs thèmes essentiels et de fairese rencontrer les points de vue croisés d'experts et de praticiens...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2009

A-Ha

The ideas outlined in this paper will seek to improve the profitability, profile and value of market research agencies across Asia.The paper shows how the creation and management of online communities can move market research from being a cost centre...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Peter Harris

Company: Colmar Brunton

April 7, 2009

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

April 7, 2009

From bricolage to pho

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Alison Dexter, Bach Ngoc Hieu An

Company: KANTAR TNS Malaysia

April 7, 2009

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: R. Susan Ellis, Daisy Xu, Brian Fine

Company: Ipsos MRBI

April 7, 2009

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Pei Jiu, Frank Landeck

Companies: GfK, CMI

April 7, 2009

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter

Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.

April 7, 2009

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee

Company: Nielsen

April 7, 2009

East meets West

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Susanne Wieners-Schlupkothen, Patricia Blau

April 7, 2009