Resources Library by ANA

Opening remarks (French)

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: know- ledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jacques de Keyser

June 15, 1985

Quality in production and distribution of financial products and services

Two evolutions make the development and use of the concept duality in the production and distribution of financial services particularly necessary. The first is that the extension of and innovations in the financial Sector are already encountering...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Andre Babeau

June 15, 1985

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David T. Bottomley

June 15, 1985

Opening remarks

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: knowledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jacques de Keyser

June 15, 1985

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Dirk Huisman

Company: SKIM

June 15, 1985

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Authors: David Brown, Maryanne Roach

February 27, 1985

Competitive analysis and media planning

This paper is a contribution to the ESOMAR Seminar on competitor analysis in the pharmaceutical market. It has the intention to point at practical analysis of competitor promotion. This in itself is not new, of course, but the paper describes another...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Jan A. Schipper

February 27, 1985

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Janet Matthews

February 27, 1985

Business intelligence for top management

The author proposes the creation of a Business Intelligence function for top management - function to provide competitive, environmental, and internal information and analysis needed for decision making. Author states the "prime mission" of such a...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Henri Lipmanowicz

February 27, 1985