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Some basic principles and recent developments

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Classifying Consumers

Company: QRi Consulting Ltd.

Author: Tony Lunn

Abstract:

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a base for discussions and cross- country comparison during the seminar

Tony Lunn

Author

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Lunn, T. (1982a, June 15). Some basic principles and recent developments. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/recent-developments-in-the-study-of-perception