Some basic principles and recent developments

Date of publication: June 15, 1982

Author: Tony Lunn


This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a base for discussions and cross- country comparison during the seminar

Tony Lunn


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Research Papers

Research Papers

Research Papers

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