Back

Some basic principles and recent developments

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Classifying Consumers

Company: QRi Consulting Ltd.

Author: Tony Lunn

Abstract:

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a base for discussions and cross- country comparison during the seminar

Tony Lunn

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lunn, T. (1982a, June 15). Some basic principles and recent developments. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/some-basic-principles-and-recent-developments