Abstract:
This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a base for discussions and cross- country comparison during the seminar
Research Papers
Classifying consumers in the 1970s
Catalogue: Seminar 1972: Segmentation And Typology
Author: J. A. Lunn
 
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Research Papers
Researching the changing consumer
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: E. S. Baldwin, J. A. Lunn
 
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Research Papers
A review of consumer decision process models
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: J. A. Lunn
 
June 15, 1971
