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Some basic principles and recent developments

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Classifying Consumers

Company: QRi Consulting Ltd.

Author: Tony Lunn

Abstract:

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a base for discussions and cross- country comparison during the seminar

Tony Lunn

Author

This is a long description of some author details.

Research Papers

Classifying consumers in the 1970s

Catalogue: Seminar 1972: Segmentation And Typology

Author: J. A. Lunn

 

June 15, 1972

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Citation

Lunn, J. A. (1972a, June 15). Classifying consumers in the 1970s. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/classifying-consumers-in-the-1970s


Research Papers

Researching the changing consumer

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: E. S. Baldwin, J. A. Lunn

 

September 1, 1972

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Citation

Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/researching-the-changing-consumer


Research Papers

A review of consumer decision process models

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: J. A. Lunn

 

June 15, 1971

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Citation

Lunn, J. A. (1971a, June 15). A review of consumer decision process models. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-review-of-consumer-decision-process-models


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Citation

Lunn, T. (1982a, June 15). Some basic principles and recent developments. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-review-of-consumer-decision-process-models