Resources Library by ANA

Interactive access to on-line survey data-bases

New techniques for processing survey data are dramatically changing the way that research is carried out, moving the emphasis from data-collection to data-analysis. The computer terminal is playing an increasingly important role, and I firmly believe...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Mark Katz

June 15, 1984

Getting it done

This paper describes a system that I have been developing within the MRB International Group of companies: a system designed to overcome some of the problems associated with co-ordinating/quality-controlling qualitative research in multi-country...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Mary Goodyear

June 15, 1984

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: George V. Vassiliou

Company: MEMRB

June 15, 1984

Models and myths of brain lateralization

We review this work and identify what we feel is a reasonable stance in generalizing to normal people. Then we address a key issue underlying marketers' interpretations of hemispheric lateralization phenomena. Specifically, we are interested in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray

June 15, 1984

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Yves Rickebusch, Bernard Masoliver

June 15, 1984

Discovery of a new target group by means of market research as an a answer to recession

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

June 15, 1984

Making it all happen: The client's point of view

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Daniel Leconte

June 15, 1984

The impact of the recession on professionalism in market research in the U.K. 1978-1983

The paper attempts to provide an overview of how the recent recession has affected professionalism in Market Research in the UK. It is in five main sections.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: John A. Samuels

June 15, 1984

The index of consumer sentiment: Another look at the data and some methodological improvements

The Index of Consumer Sentiment (ICS) can be used to explain and forecast changes in the aggregate course of the economy. Its explanatory as well as its predictive power appears to be relatively low. Partly this might be caused by some methodological...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Hans Kasper, Ton Kuylen

June 15, 1984