Abstract:
New techniques for processing survey data are dramatically changing the way that research is carried out, moving the emphasis from data-collection to data-analysis. The computer terminal is playing an increasingly important role, and I firmly believe that interactive access to survey data will become the most significant part of any research project - a change which threatens the very structure and shape of our research industry. This paper represents an important review of this change.
This could also be of interest:
Research Papers
The quest for on-line quality research
Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008
Research Papers
Market research survey data
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Frederick J. Johnson
 
January 25, 1984
Research Papers
Interactive TV
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Marjorie Michitti
 
May 1, 1994
