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Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Good news packs research

Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions tothe three new packs relative to the current pack in threemain areas, namely:1. To assess reactions to the packs in thecontext of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Good news packs research. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/good-news-packs-research


Research reports

Qualitative research into texturised vegetable protein

H.J.Heinz Co. Ltd. is currently progressing thepossibility of developing their interest in the area of texturized vegetable protein. Such a developmentrequires a deep and searching inquiry into generalattitudes towards the purchasing, preparation,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into texturised vegetable protein. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-texturised-vegetable-protein


Research reports

New product development for men's hair care

This research was designed to look closely at men'sattitudes to their hair in order to help create newideas and opportunities for men's hair care products.The specific objectives were:1. To probe deeply into the nature and form ofinhibitions in this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). New product development for men's hair care. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/new-product-development-for-men-s-hair-care


Research reports

Exploratory qualitative research into the market for a lemon juice drink

Rose's have decided not to develop Rose's Lemon Juice as acooking additive, but to concentrate its potential asa real-fruit drink for the following reasons:1. Rose's reputation for 'adult' products,particularly Lime Juice; 2. A general familiarity...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Exploratory qualitative research into the market for a lemon juice drink. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/exploratory-qualitative-research-into-the-market-for-a-lemon-juice-drink


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research reports

Qualitative research into Bran Buds creative developments

Kelloggs Ltd. in conjunction with JWT Ltd. arecurrently developing alternative positionings for BranBuds. Five creative approaches have been developed forte sting, four of them being supported by the prototypepackaging.Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Qualitative research into Bran Buds creative developments. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-bran-buds-creative-developments