Exploratory qualitative research into the market for a lemon juice drink
Abstract:
Rose's have decided not to develop Rose's Lemon Juice as a cooking additive, but to concentrate its potential as a real-fruit drink for the following reasons:
1. Rose's reputation for 'adult' products, particularly Lime Juice;
2. A general familiarity with lemons and lemon juice among the population at large;
3. Consumer attitudes that associate lemon juice with Vitamin C (cold prevention) dieting is good for you;
4. PLJ's unchallenged association with slimming/dieting/health;
5. The appearance of Rose's product which is closer to the look of lemon juice squeezed at home, than is PLJ.
This could also be of interest:
Research Reports
Qualitative research into packaging for Jif Lemon Juice
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
Research Reports
Exploratory research on lemon Omo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1972
Research Reports
Qualitative research on Mac-Lemon
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
