Good news packs research

Date of publication: May 1, 1976


Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions to the three new packs relative to the current pack in three main areas, namely:

1. To assess reactions to the packs in the context of the total assortments market;

2. To assess the visibility and appeal of the packs in a display situation;

3. What image of Good News is being projected by the packs in conjunction with press advertising? 

CRAM/Peter Cooper Archive


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