Good news packs research
Abstract:
Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions to the three new packs relative to the current pack in three main areas, namely:
1. To assess reactions to the packs in the context of the total assortments market;
2. To assess the visibility and appeal of the packs in a display situation;
3. What image of Good News is being projected by the packs in conjunction with press advertising?
This could also be of interest:
Research Reports
Good News press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
Research Reports
Qualitative research on Good News commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
Research Reports
Report on qualitative research on commercials for Good News
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
