Distalgesic advertising research

Date of publication: May 1, 1976


The primary research objective was to establish whether the series of advertisements adequately communicates Distalgesic's versatility;

2. To establish GP's responses to each advertisement in terms of its initial impact, appeal and credibility;

3. To establish at an analytical level GP's responses to the visual, the headline and the copy in each instance in terms of comprehension, communication and possible misunderstandings;

4. To establish whether the different conditions are shown and the different advertising treatments appear to GPs to form a cogent and unified campaign. 

CRAM/Peter Cooper Archive


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Catalogue: ESOMAR Conference 1960

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