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Experience of qualitative media research in Spain

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Marc Vincent

Abstract:

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of research, one for the Television Authority and the other one as a part of the Syndicated program of research for advertisers, agencies and medias (Estudio General de Medios). We will mention the main objectives and specifications of these pieces of research.

Marc Vincent

Author

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Research Papers

Market research in Spain and in Sweden

Catalogue: ESOMAR Yearbook 1964-1965

Authors: Pedro Crespo Franco, Bo P. Kaiser

 

June 15, 1965

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Citation

Franco and Kaiser (1965a, June 15). Market research in Spain and in Sweden. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/market-research-in-spain-and-in-sweden


Research Papers

Autonomous televisions in Spain

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Lourdes Calvo, Jordi Hidalgo

 

June 15, 1991

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Citation

Calvo and Hidalgo (1991a, June 15). Autonomous televisions in Spain. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/autonomous-televisions-in-spain


Research Papers

Qualitative media research

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Anjo Schreuder

 

June 15, 1986

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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-media-research


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-media-research