Experience of qualitative media research in Spain

Date of publication: March 1, 1976

Author: Marc Vincent

Abstract:

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of research, one for the Television Authority and the other one as a part of the Syndicated program of research for advertisers, agencies and medias (Estudio General de Medios). We will mention the main objectives and specifications of these pieces of research.

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