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Experience of qualitative media research in Spain

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Marc Vincent

Abstract:

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of research, one for the Television Authority and the other one as a part of the Syndicated program of research for advertisers, agencies and medias (Estudio General de Medios). We will mention the main objectives and specifications of these pieces of research.

Marc Vincent

Author

This is a long description of some author details.

Research Papers

Advertising strategy and media mix under control (French)

Catalogue: ESOMAR Congress 1987

Author: Marc Vincent

 

September 1, 1987

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Citation

Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-


Research Papers

Example of application of advertising research

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Marc Vincent

 

September 1, 1970

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Citation

Vincent, M. (1970a, September 01). Example of application of advertising research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research


Research Papers

Example of application of advertising research (French)

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Marc Vincent

 

September 1, 1970

×

Citation

Vincent, M. (1970a, September 01). Example of application of advertising research (French). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-


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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-