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Research papers
Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)
As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...
Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
Research papers
The change from national to international research: A turbulent journey into a changing European business and economics environment
A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Chris Jarret, Stafford Crossman
June 15, 1982
Research papers
Loyalty of viewing
The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...
Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
Research papers
A little bit of the future from large analysis of the present
The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...
Catalogue: Papers 1982: Social Research And Prediction
Author: Alain Kling
June 15, 1982
Research papers
Discussing classification techniques
One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegatesâ needs with respect to the particular subject: classifying...
Catalogue: Seminar 1982: Classifying Consumers
Author: Jan Verhulp
June 15, 1982
Research papers
Adman and Eve
During the past decade, many studies have been published on the manner in which women are portrayed in mass media advertisements. This paper presents data from a research study which focusses on the comparative marketing effectiveness of two styles...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robert A. Hamilton, Brian Haworth, Nazli Sardar
June 15, 1982
Research papers
Assessing immediate response campaigns in broadcast media
This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Jones, Tony Twyman, Simon Godfrey
June 15, 1982
Research papers
Producers, retailers and consumers
The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Bernard de la Rochefoucauld
June 15, 1982
Research papers
