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Using editorial research to build the circulation of glamour magazine

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Ruth Whitney

Abstract:

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Ruth Whitney

Author

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Research Papers

Qualitative media research

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Anjo Schreuder

 

June 15, 1986

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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-media-research


Research Papers

A case history of TvTimes

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Alwyn Wise

 

June 15, 1974

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Citation

Wise, A. (1974a, June 15). A case history of TvTimes. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/a-case-history-of-tvtimes


Research Papers

Publishers, editors and researchers

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Michael Bird

 

June 15, 1974

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Citation

Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/publishers-editors-and-researchers


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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/publishers-editors-and-researchers