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Using editorial research to build the circulation of glamour magazine

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Ruth Whitney

Abstract:

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Ruth Whitney

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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved August 01, 2025, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies