Abstract:
The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.
Research Papers
Qualitative media research
Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
 
June 15, 1986
Research Papers
A case history of TvTimes
Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Alwyn Wise
 
June 15, 1974
Research Papers
Publishers, editors and researchers
Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
 
June 15, 1974
