The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet Street. Throughout the story of The Mail on Sunday research has been used extensively at every stage to monitor progress and help decision making.
Author: Stuart Corke
November 1, 1995
Authors: John Clemens, Tony Taylor
June 15, 1986
- This could also be of interest