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The mail on Sunday

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Mike A. Newman

Abstract:

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet Street. Throughout the story of The Mail on Sunday research has been used extensively at every stage to monitor progress and help decision making.

Mike A. Newman

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Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/results-on-direct-mail-from-household-panel