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The mail on Sunday

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Mike A. Newman

Abstract:

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet Street. Throughout the story of The Mail on Sunday research has been used extensively at every stage to monitor progress and help decision making.

Mike A. Newman

Author

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Research Papers

Spillers VS dalgety

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Peter Hutton

Company: IPSOS

August 23, 1981

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Citation

Hutton, P. (1981a, August 23). Spillers VS dalgety. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/spillers-vs-dalgety


Research Papers

What's news on newspaper section research?

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Stuart Corke

 

November 1, 1995

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Citation

Corke, S. (1995a, November 01). What's news on newspaper section research?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/what-s-news-on-newspaper-section-research-


Research Papers

The use of direct access viewdata panels for media research

Catalogue: Seminar 1986: New Developments In Media Research

Authors: John Clemens, Tony Taylor

 

June 15, 1986

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Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research


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Citation

Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research