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Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010
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Citation

Vieira et al. (2010a, April 20). Will Twitter change the way that market researchers communicate? . ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/will-twitter-change-the-way-that-market-researchers-communicate-


Research papers

Synergistic co-creation

The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Prakash Dadlani, Deepa Soman
April 20, 2010
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Citation

Dadlani and Soman (2010a, April 20). Synergistic co-creation. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/synergistic-co-creation


Magazines

Research World (April 2010)

This issue explores the future of outsourcing and the implications of the new globalisation on the consumers of Asia.

Catalogue: Research World 2010
Author: ESOMAR B.V.
April 15, 2010
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Citation

B.V., E. (2010a, April 15). Research World (April 2010). ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/research-world-april-2010-


Magazines

Research World (March 2010)

This issue focuses on how clients are changing from in-house researchers to strategic consultants, and what this measn for research providers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
March 15, 2010
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Citation

B.V., E. (2010a, March 15). Research World (March 2010). ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/research-world-march-2010-


Research papers

Corporate wellness

The BPO industry is one of the biggest drivers behind India's growth. Its workforce lies within the 20-40 age bracket and is part of the generation that 'must not be allowed to fail' if India is to live up to its promise. As such, wellness in this...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Chirajeet Sengupta
Company: Evalueserve
March 3, 2010
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Citation

Sengupta, C. (2010a, March 03). Corporate wellness. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/corporate-wellness


Research papers

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010
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Citation

Amatullo and Salij (2010a, March 03). Improving cancer prevention and communication. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/improving-cancer-prevention-and-communication


Research papers

Identifying global targets

This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Katherine Binns
March 3, 2010
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Citation

Binns, K. (2010a, March 03). Identifying global targets. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/identifying-global-targets


Research papers

Meeting business needs by meeting patient and caregiver needs

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010
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Citation

Schlack and Jennings (2010a, March 03). Meeting business needs by meeting patient and caregiver needs. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/meeting-business-needs-by-meeting-patient-and-caregiver-needs


Research papers

Recognizing hidden factors in healthcare innovation

In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Laura Lee
March 3, 2010
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Citation

Lee, L. (2010a, March 03). Recognizing hidden factors in healthcare innovation. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/recognizing-hidden-factors-in-healthcare-innovation