Resources Library by ANA

Research World (January 2010)

Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.

Catalogue: Research World 2010

Author: ESOMAR B.V.

January 15, 2010

Revue Française du Marketing (Décembre 2009)

Ce numéro termine l'année 2009, qu'on ne retiendra pas comme l'une des plus fastespour nos activités, traditionnellement liées de publicité et de recherchecommerciale. Pourtant, la rencontre de situations nouvelles, le sentimentde...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2009

Research World (December 2009)

Consumers and their values have changed; the way in which brands need to interact with them has changed; and research has changed. Some of these changes were in the works prior to the recession, but what is clear is that the downturn provided a huge...

Catalogue: Research World 2009

Author: ESOMAR B.V.

December 1, 2009

Mind games

This paper is aimed to showing ways to enrich and refine our research approaches based on these findings. In addition, a way to actually measure the differences between 'real behaviour' and 'cognitive answer' is examined as well as a way to measure...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Michael Wittenberg, Hans-Bert Matoul, Stefan Hagl

Company: Happy Thinking People

November 23, 2009

A deep dive into the mind

More and more research shows that consumer behaviour is driven for an important part by subconscious processes in the mind. Existing research techniques to uncover this area are either expensive or not very effective. Guided relaxation generates...

Catalogue: Qualitative 2009: The Evolving Human

Author: Ralph Poldervaart

Company: Motivaction International B.V.

November 23, 2009

What women want

This presentation emphasizes the usefulness of narrative research in marketing, vividly illustrated by insights in women's perspectives on advertising. A new software application (SenseMaker), which brings narrative research to a higher level, is...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Annelies Jansen, Wieke van der Borg

Company: Ferro Explore!

November 19, 2009

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Steffen Hück, Michael Bartl

Company: HYVE

November 19, 2009

From spinning a yarn to weaving a rich tapestry

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Crystal Nathan, Tamal Roy

Company: Nielsen

November 19, 2009

Integrating qualitative methods with biometrics

The presentation contains results of conscious self-reports compared to neurophysiological unconscious reactions (reflected by EEG, EMG, and SC). The relation between the methods and present interpretations based on qualitative methods and biometrics...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Rafal Ohme, Agnieszka Wnuk, Magdelena Jagielska

November 19, 2009