Abstract:
More and more research shows that consumer behaviour is driven for an important part by subconscious processes in the mind. Existing research techniques to uncover this area are either expensive or not very effective. Guided relaxation generates insights that are beyond any research technique so far. The method is based on the principle that real insights break through when the mind is completely at ease. By stimulating an 'alpha' state of mind, respondents have easier access to subconscious beliefs and memories.
Research Papers
Measuring potential virality of content
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
Research Papers
How to use guided meditation to achieve research Nirvana
Catalogue: Global Qualitative 2017: Back to the future
Authors: Gauri Malhotra, Vivian Gonsalves, Sushma Panchawati, Devika Johar
 
October 6, 2017
Research Papers
Communications and bottom line
Catalogue: Congress 2005: Making A Difference
Authors: Peter Laybourne, David Lewis
 
September 21, 2005
