More and more research shows that consumer behaviour is driven for an important part by subconscious processes in the mind. Existing research techniques to uncover this area are either expensive or not very effective. Guided relaxation generates insights that are beyond any research technique so far. The method is based on the principle that real insights break through when the mind is completely at ease. By stimulating an 'alpha' state of mind, respondents have easier access to subconscious beliefs and memories.
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