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Mind games

Date of publication: November 23, 2009

Catalogue: Qualitative 2009: The Evolving Human

Company: Happy Thinking People

Authors: Michael Wittenberg, Hans-Bert Matoul, Stefan Hagl

Abstract:

This paper is aimed to showing ways to enrich and refine our research approaches based on these findings. In addition, a way to actually measure the differences between 'real behaviour' and 'cognitive answer' is examined as well as a way to measure the imaginative power of a topic or brand.

Michael Wittenberg

Author

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Hans-Bert Matoul

Author

This is a long description of some author details.

Stefan Hagl

Author

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Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved October 31, 2025, from


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Chisholm and Koerner (2006a, June 04). From online games to Olympic games. ANA - ESOMAR. Retrieved October 31, 2025, from


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Citation

Wittenberg, Matoul and Hagl (2009a, November 23). Mind games. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/taking-games-seriously-