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Research papers

The increasing divorce rate

The emotional and financial upheavals occasioned by separation and divorce have lasting effects in many areas including peoples' behaviour and attitudes as consumers, even after they are re-married. Some of these changes are essentially functional as...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Copeland, Susan Holder
June 15, 1983
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Citation

Copeland and Holder (1983a, June 15). The increasing divorce rate. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-increasing-divorce-rate


Research papers

Research into the complex nature of the holiday choice process

The paper puts forward the twin views that: A) the consumer does not normally take into consideration all the potential alternatives, nor does he make all the decisions necessary in any positive sense - many of the decisions are foregone conclusions....

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Peter B. Hodgson
June 15, 1983
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Citation

Hodgson, P. B. (1983a, June 15). Research into the complex nature of the holiday choice process. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/research-into-the-complex-nature-of-the-holiday-choice-process


Research papers

The contribution of research to new product development in package tour operating

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Cathy Riley
June 15, 1983
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Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-new-product-development-in-package-tour-operating


Research papers

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Reino E. Routamo
June 15, 1983
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Citation

Routamo, R. E. (1983a, June 15). How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated


Research papers

Introduction to the conference

The purpose of the author is to try to explain, to challenge and to provide a framework for this Conference.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
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Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/introduction-to-the-conference


Research papers

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Tom Hara
June 15, 1983
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Citation

Hara, T. (1983a, June 15). Is the Japanese market difficult for foreign exporters to enter?. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/is-the-japanese-market-difficult-for-foreign-exporters-to-enter-


Research papers

Marketing research applied to health and social welfare

The paper discusses and demonstrates the effectiveness of marketing research techniques in the specialised area of health and social planning. The prime objective of the research was to gain insight into the health and social needs of a highly...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Peter Michael Chisnall
June 15, 1983
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Citation

Chisnall, P. M. (1983a, June 15). Marketing research applied to health and social welfare. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/marketing-research-applied-to-health-and-social-welfare


Case studies

Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande)

The subject of this case study - PUERTO SOTOGRANDE - is a marina-based integrated tourism complex in southern Spain which is currently being developed by a Spanish private investment group. Since acquisition of the site by the promoters, independent...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Juan Miguel Villar Mir, Clive G. Armstrong
June 15, 1983
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Citation

Villar Mir and Armstrong (1983a, June 15). Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande). ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/case-study-demonstrating-how-market-research-has-been-used-effectively-to-develop-and-sell-a-marina-based-tourism-complex-in-southern-spain-puerto-sotogrande-


Research papers

Competitor information systems in a multi-national company

This paper has attempted to show that it is not the realisation of the value of this theory nor the constructing of a concept for such a system which is the problem, but the practical implementation in a large multi-national company in terms of...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Janet Grant
June 15, 1983
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Citation

Grant, J. (1983a, June 15). Competitor information systems in a multi-national company. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/competitor-information-systems-in-a-multi-national-company