Abstract:
This paper has attempted to show that it is not the realisation of the value of this theory nor the constructing of a concept for such a system which is the problem, but the practical implementation in a large multi-national company in terms of information collection, filing, retrieval and analysis. The problem arises when trying to develop something "systematic" within a complexity of organizations, with different objectives and with the inherent communication problems. Add to this the inevitable restrictions on manpower and financial resources facing most companies, then compromises are inevitable.
Research Papers
Qualitative research on new press advertisements for 'Vedra'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 7, 1973
Research Papers
Radar dynamics
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Viveka Linde, Hasse Abrahamson
 
June 15, 1987
Research Papers
Assessing the competition
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William L. Sammon
 
February 27, 1985
