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Introduction to the conference

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Jacques E. Andriessens

Abstract:

The purpose of the author is to try to explain, to challenge and to provide a framework for this Conference.

Jacques E. Andriessens

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Research Papers

Welcome to the conference

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Eugene J. Kelley, Winston Wood, Kazuaki Ushikubo, Michio Torii, Ivor Shalofsky

 

June 15, 1983

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Citation

Kelley, Wood, Ushikubo, Torii and Shalofsky (1983a, June 15). Welcome to the conference. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/welcome-to-the-conference


Research Papers

Perspectives on the conference

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Philip Wade

 

June 15, 1992

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Citation

Wade, P. (1992a, June 15). Perspectives on the conference. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-conference


Research Papers

Closing of the conference

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Jacques E. Andriessens

 

June 15, 1983

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Citation

Andriessens, J. E. (1983a, June 15). Closing of the conference. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/closing-of-the-conference


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/closing-of-the-conference