Back

Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande)

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Juan Miguel Villar Mir, Clive G. Armstrong

Abstract:

The subject of this case study - PUERTO SOTOGRANDE - is a marina-based integrated tourism complex in southern Spain which is currently being developed by a Spanish private investment group. Since acquisition of the site by the promoters, independent market research and economic analysis has been used to define the optimum structure, development programme and marketing of the project as a whole and its 3 main zones - the Beach- front development and the Marina linking to an inland lake development. The paper presented here first identifies the main determinants of an integrated tourism complex and the roles which a serious professional (as opposed to enthusiastic amateur) developer has to fulfil.

Juan Miguel Villar Mir

Author

This is a long description of some author details.

Clive G. Armstrong

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Tourism in Spain, not everything is under the sun

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Josep Chias, Teresa Buhigas

 

June 15, 1991

×

Citation

Chias and Buhigas (1991a, June 15). Tourism in Spain, not everything is under the sun. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/tourism-in-spain-not-everything-is-under-the-sun


Case Studies

Panel research contributions to product portfolio management: A case study

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Authors: S. V. Nathan, Raka Garg

Company: Colgate-Palmolive

June 15, 1994

×

Citation

Nathan and Garg (1994a, June 15). Panel research contributions to product portfolio management: A case study. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/panel-research-contributions-to-product-portfolio-management


Research Papers

Tourism and environmental crises

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Giancarlo Gasperoni, Stefano Dall’Aglio

 

June 15, 1991

×

Citation

Gasperoni and Dall’Aglio (1991a, June 15). Tourism and environmental crises. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/tourism-and-environmental-crises


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Villar Mir and Armstrong (1983a, June 15). Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande). ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/tourism-and-environmental-crises