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Research reports

Qualitative research into potential employees perceptions of B.I.C.C

This document contains the results of a qualitativeinvestigation by CRAM into potential employees' perceptionsof BICC as a company and as an employee of graduate labor. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research into potential employees perceptions of B.I.C.C. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-potential-employees-perceptions-of-b-i-c-c


Research reports

Qualitative research on new advertising for Aero

A new commercial has been developedby Ogilvie, Benson and Mather, 'Biting Bubbles', using a song'Biting Bubbles is Better' with a visual setting of a DJ anda girl at a consul together with visuals of Aero bubbles andAero bars breaking. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


Research papers

TV advertising pre-testing

This is a case history of an attempt to use established, non- innovative research techniques to construct a system of T. V. advertisement pre-testing which could provide actionable results. For marketing management the research results must relate...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Roger S. Parkyn
September 1, 1976
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Citation

Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/tv-advertising-pre-testing-


Research papers

How should a product score in a blind test to stand a chance in the market?

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-


Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name


Research papers

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976
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Citation

Phillips and Nelson (1976a, September 01). Energy saving in private households . ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/energy-saving-in-private-households-


Research reports

Quantitative research on the Carico in-home placement

Earlier research hadindicated that the idea of a liquid laundry detergentproduced a high level of interest and curiosity totry. Accordingly, it was decided to undertake a fulland systematic tests of Carica in people's homes.During May/June, a sample...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Quantitative research on the Carico in-home placement. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/quantitative-research-on-the-carico-in-home-placement


Research reports

Qualitative research on Milk Cinema Advertising

This research was undertaken to ass ess attitudesand responses to current Milk Cinema Advertising,in particular, to investigate:1. Whether the campaign still holds interest,or whether there are any wear-outindications;2. Whether the use of film stars...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes