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Quantitative research on the Carico in-home placement

Date of publication: September 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Earlier research had indicated that the idea of a liquid laundry detergent produced a high level of interest and curiosity to try. Accordingly, it was decided to undertake a full and systematic tests of Carica in people's homes. During May/June, a sample of 463 housewives tested out Carica in their homes for two weeks. The product was placed with them in labelled 'square' packs, and accompanied by a manufacturer's letter. Housewives were encouraged to experiment with the product for all the wash. 

CRAM/Peter Cooper Archive

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
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Citation

, C. (1976a, September 01). Quantitative research on the Carico in-home placement. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/quantitative-research-on-the-carico-in-home-placement