Quantitative research on the Carico in-home placement

Date of publication: September 1, 1976


Earlier research had indicated that the idea of a liquid laundry detergent produced a high level of interest and curiosity to try. Accordingly, it was decided to undertake a full and systematic tests of Carica in people's homes. During May/June, a sample of 463 housewives tested out Carica in their homes for two weeks. The product was placed with them in labelled 'square' packs, and accompanied by a manufacturer's letter. Housewives were encouraged to experiment with the product for all the wash. 

CRAM/Peter Cooper Archive


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