Quality Street sweet, wrapper and pack changes
Abstract:
Marketing is considering a number of changes to the sweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposed changes:
1. In relation to consumer recognition of the changes;
2. In the context of conscious acceptance of the changes;
3. Revised perception of Quality Street.
This could also be of interest:
Research Reports
Quality Street pack & wrapper research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
Research Reports
Quality street pack research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
Research Reports
Quality street pack research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
