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Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

A major problem of market research units, in any field but we suggest particularly in industrial market research is to achieve the optimum rather than the maximum amount of data required, but with the maximum degree of precision necessary for the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Eric Shankleman
June 15, 1962
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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets


Research papers

The use of a consumer panel for psychological market research (French)

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
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Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research-french-


Research papers

Markov chain processes and applications to marketing research

The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Solomon Dutka, Lester R. Frankel
June 15, 1962
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Citation

Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research


Research papers

Electronic data-processing

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/electronic-data-processing


Research papers

Scaling techniques for comparisons over time and between countries

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
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Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries


Research papers

Representative quota sampling

The quota method is a statistical annoyance. In order to obtain a representative cross-section of the population using this procedure, interviewers are, of course, given very precise instructions as to how many interviews, they are to make in various...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Gerhard Schmidtchen
June 15, 1962
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Citation

Schmidtchen, G. (1962a, June 15). Representative quota sampling . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/representative-quota-sampling-


Research papers

The use of the semantic differential in media research

This paper has two objects. One of these is to present some examples of research based on the semantic differential technique. The other is to make some general observations about the use of the technique, based on our own experience. The semantic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: P. Duncan-Jones, John Clemens
June 15, 1962
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Citation

Duncan-Jones and Clemens (1962a, June 15). The use of the semantic differential in media research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-use-of-the-semantic-differential-in-media-research


Research papers

Direct questions on reading habits (French)

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
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Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits (French). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits-french-


Research papers

Did we overlook something in sampling individuals?

For years now, something like a cold war has been waged between the protagonists of random sampling and those of quota sampling. In a way, it has been a war between mathematicians and practitioners of survey research.And as things go in such...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Hans Sittenfeld
June 15, 1962
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Citation

Sittenfeld, H. (1962a, June 15). Did we overlook something in sampling individuals?. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/did-we-overlook-something-in-sampling-individuals-