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Videos

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
June 15, 2016
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Citation

Mociulsky and Alarcón (2016a, June 15). Behind the curtain (Spanish). ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/behind-the-curtain-spanish-


Videos

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
June 15, 2016
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Citation

Catling and Patel (2016a, June 15). Big Data and research data. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/big-data-and-research-data-8685


Videos

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Alastair Liptrot, Paul Labagnara
June 15, 2016
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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Videos

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Caroline Epstein, Fabio Luzzi
June 15, 2016
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Citation

Epstein and Luzzi (2016a, June 15). A machine-learning app for TV show acquisitions. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/a-machine-learning-app-for-tv-show-acquisitions-8670


Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Videos

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/data-gumbo


Videos

Breaking news

ESOMAR Breaking News presented by Finn Raben, ESOMAR General Director.

Catalogue: Latin America 2016: Research Renovation
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/breaking-news


Videos

Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation
Author: Susana Sosa Aiken
June 15, 2016
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Citation

Sosa Aiken, S. (2016a, June 15). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america


Videos

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account,...

Catalogue: Seminar 2016: Media Return on Investment
Author: Michalis Michael
June 15, 2016
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Citation

Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/how-social-media-listening-analytics-can-help-marketers-estimate-the-roi-of-their-digital-campaigns