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Videos

The impact of socialisation on democratic attitudes

To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of government during the 20th Century, Latin America...

Catalogue: Congress 2014: What Inspires?
Author: Alejandro Moreno
June 15, 2014
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Citation

Moreno, A. (2014a, June 15). The impact of socialisation on democratic attitudes . ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/the-impact-of-socialisation-on-democratic-attitudes-


Videos

The journey

Opening keynote speaker:Debra Searle, Professional Adventurer, Solo Atlantic Rower, TV Presenter and Author, UK

Catalogue: Congress 2014: What Inspires?
Author: Debra Searle
June 15, 2014
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Citation

Searle, D. (2014a, June 15). The journey. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/the-journey


Videos

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Kwon and Kim (2014a, June 15). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/unveiling-online-shopper-s-journey


Videos

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Johnson, A. (2014a, June 15). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research-


Videos

Executing B2B research in "breakthrough" countries

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat
Company: Bazis
June 15, 2014
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Citation

Barakshina, Gundogdu and Stanat (2014a, June 15). Executing B2B research in "breakthrough" countries. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/executing-b2b-research-in-breakthrough-countries


Videos

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014
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Citation

Schmitz-Trebeljahr and Brandman (2014a, June 15). Police methods in the supermarket. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket


Videos

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: David Hood, Marcin Penconek
Company: Nielsen
June 15, 2014
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Citation

Hood and Penconek (2014a, June 15). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation


Videos

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
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Citation

Pettit, A. (2014a, June 15). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want


Videos

Latin America inside out (Spanish)

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Marita Carballo, Constanza Cilley
June 15, 2014
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Citation

Carballo and Cilley (2014a, June 15). Latin America inside out (Spanish). ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/latin-america-inside-out-spanish-