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Videos

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: Buenos Aires City Government, The Black Puma
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/agile-elephants--12391


Videos
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Citation

(2024a, April 24). YES (YOUNG ESOMAR SOCIETY AWARD). ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/yes-young-esomar-society-award-


Research papers

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
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Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/acting-on-the-unsaid-


Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Research papers

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/the-perfect-pair


Research papers

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024
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Citation

Perrot, C. (2024a, April 24). In Dubious Battle. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/in-dubious-battle


Videos
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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/data-driven-telenovelas-12395


Videos

Workplace Productivity

In an era marked by rapidly evolving customer expectations, the landscape of workplace productivity is undergoing a profound transformation. Gone are the days when productivity was merely a measure of efficiency and output. Today, it encompasses a...

Catalogue: Latin America 2024
Author: Monica Lemoine
April 24, 2024
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Citation

Lemoine, M. (2024a, April 24). Workplace Productivity. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/workplace-productivity-12383


Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/inspiring-conscious-consumption