Resources Library by ANA

Meter-panel-data analysis and its influence on programme schedules

On April 1st 1986 the broadcasting corporation in Hessen the "Hessischer Rundfunk, HR" has changed its programme schedules for the 1st and 3rd programme, It will be shown which reasons have led to this change and the role of tv-audience research. By...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Joachim Wiedemann

June 15, 1987

More efficiency in consumer panel analysis

During the last few years market researchers endeavoured to create a new approach of the consumer behaviour, for instance in the field of life style analysis or more generally of the attitudes of the consumer towards the product or its distribution....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand

June 15, 1987

PC inf+act

Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1987

The structure of the costs recognized by the price formation method used for medicinal specialties in Italy

Characterisation of the structure of the pharmacy distribution channel of the Italian drug market by means of a large sample (672 different preparations of 497 pharmaceuticals produced by 135 Italian and foreign drug companies). The sample, witch...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

June 15, 1987

Service strategies in practice

In order to set the scene for the topic on which I am going to speak I will have to give you a few details about SAS Service Partner. The Catering Company which today operates under the name SAS Service Partner was established in 1961 as SAS Catering...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Ivar Samrén

June 15, 1987

Services are men affairs marketing through

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Catalogue: Seminar 1987: Strategies For Service Management

Author: Jean Luis Brousse

June 15, 1987

Radar dynamics

RADAR DYNAMICS is a continuous M.M.I.S. designed to serve the pharmaceutical industry with a continuous flow of information on what takes place in the market and why changes occur. RADAR DYNAMICS is based on continuous collection of quantitative and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Viveka Linde, Hasse Abrahamson

June 15, 1987

Getting the message across

This paper seeks to demonstrate how a programme of research which segments farmers according to their general attitudes and approach to their work can influence the communication strategies employed by manufacturers. Many manufacturers use market...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Peter J. Hayes, Christine Ward

June 15, 1987

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nicos Rossides

Company: MEMRB

June 15, 1987