Abstract:

RADAR DYNAMICS is a continuous M.M.I.S. designed to serve the pharmaceutical industry with a continuous flow of information on what takes place in the market and why changes occur. RADAR DYNAMICS is based on continuous collection of quantitative and qualitative data on which drugs are used in which therapeutic situations, how the drugs are used and why they are used. RADAR DYNAMICS is market-oriented, not sales oriented, as its reference frame is defined disease or indication areas. This is of particular relevance to the analysis of pharmaceutical markets as most drugs can be used for different purposes, that is to cure different diseases. RADAR DYNAMICS is also market-oriented in the sense that it is based on the doctor as a decision-maker in his choice of drug for a patient with a certain disease.