More efficiency in consumer panel analysis


During the last few years market researchers endeavoured to create a new approach of the consumer behaviour, for instance in the field of life style analysis or more generally of the attitudes of the consumer towards the product or its distribution. Panel operators whose main wish is to offeranas wide as possible knowledge of the consumer- have tried to integrate these new means of analysis in their permanent samples, thus creating new more efficient ways of using consumer panels. Our paper will describe some recent applications on the Secodip consumer panel . First we will present some examples of a better knowledge of the consumer : 1. Geo types 2. Life styles 3- Specific typologies 4. Consumption circumstances In a second part, we will show consumer panel analysis can better integrate the actual supply multiplicity 1. In terms of stores 2. In terms of assortment.

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