The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer behaviour due to a rising standard of living. Methodical tasks - in general to be mastered by the methods of interview, observation and experiments - under the application of mathematical-statistical techniques of diagnosis and forecasts are appropriated to: A. finding under-supplied regions; B. defining market areas; C. measuring the potential; D. estimating sales expectations and requested areas in local disposition.
Author: Jochen Hansen
September 1, 1994
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
- This could also be of interest