Abstract:
The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer behaviour due to a rising standard of living. Methodical tasks - in general to be mastered by the methods of interview, observation and experiments - under the application of mathematical-statistical techniques of diagnosis and forecasts are appropriated to: A. finding under-supplied regions; B. defining market areas; C. measuring the potential; D. estimating sales expectations and requested areas in local disposition.
Research Papers
Long-term, in-depth market analyses based on media market studies (German)
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
Research Papers
Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
 
June 15, 1969
