Abstract:

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for research are gradually increasing and the arise of new solutions is gradually making Mobile not only a methodology that is revolutionizing Market Research but also a tool that is creating an evolution of the existing approaches. In this presentation we will analyse which ones are those revolutionary approaches, which approaches are going through a faster evolution thanks to Mobile and last but not least what is the future of Mobile research in a changing industry.