Mobile evolution VS. revolution (Spanish)

Date of publication: June 15, 2017

Company: Ipsos MRBI

Abstract:

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for research are gradually increasing and the arise of new solutions is gradually making Mobile not only a methodology that is revolutionizing Market Research but also a tool that is creating an evolution of the existing approaches. In this presentation we will analyse which ones are those revolutionary approaches, which approaches are going through a faster evolution thanks to Mobile and last but not least what is the future of Mobile research in a changing industry.

  • PDF
  • This could also be of interest
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Determining goals in research Authors: Shirley A. Star
Determining goals in research (French) Authors: Shirley A. Star
Research in Africa Authors: Charles Celier
Research in Africa (French) Authors: Charles Celier
Social studies and market research in Spain Authors: Manuel J. Sanchez de Celis
Social studies and market research in Spain (French) Authors: Manuel J. Sanchez de Celis
Future perspectives in the field of consumer research Authors: Hans Khuner
Future perspectives in the field of consumer research (French) Authors: Hans Khuner