From evolution to revolution

Date of publication: June 15, 1997

Company: GSK


Competitive advantage can rest with getting the right information to the right people at the right time allowing them to take the right action. Information providers, and in particular market researchers, have a key role to play in this process. We are in the midst of an information revolution the key challenge being how we, as information providers, manage this information revolution. A new philosophy, the ecology of information management, is emerging. This paper offers a personal view on information management. It review this new philosophy and discusses the impact it could have on information providers such as market researchers.

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