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New, surprising findings gained by indirect measurements (German)

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Company: Institut für Demoskopie Allensbach GmbH

Author: Jochen Hansen

Abstract:

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only wants to be convinced by objective arguments? The assumption that this is the case has occasionally been derived from very rough--if not completely insufficient—research approaches. This contribution reports on valid techniques of measurement, on the findings which they have led to, and on whether they can be verified by subjective information on past and future behavior.

Jochen Hansen

Author

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Research Papers

Long-term, in-depth market analyses based on media market studies (German)

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

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Citation

Hansen, J. (1994a, September 01). Long-term, in-depth market analyses based on media market studies (German). ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies-german-


Research Papers

Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

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Citation

Schulz, R. (1983a, June 15). Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German). ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/providing-guidance-for-decisions-regarding-labor-market-policy-the-influence-growing-scepticism-of-technology-has-upon-the-choice-of-engineering-as-a-field-of-study-german-


Research Papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Christian von der Heyde

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

August 1, 1975

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Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German). ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting-german-


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Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements (German). ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting-german-