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The power of your own diaspora

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Company: ProColombia

Authors: Pedro Fernandez, Laura Catalina Gómez

Abstract:

Ojos en el Mundo is the first market research online community, created by ProColombia, that encourages integration among Colombians living abroad, in order to gather crucial information for Colombian exporters such as consumer preferences, business opportunities, prices, shelf positions, packaging, etc. Our members called 'Lupas' (meaning 'magnifier' in Spanish) will gather this data through simple and dynamic tasks called 'Zooms'. These Zooms try to emulate market research tools where our Lupas can conduct surveys, direct observation in points of interest with photos and videos. Through this information, our analysts may have a better understanding of potential markets.

Pedro Fernandez

Author

This is a long description of some author details.

Laura Catalina Gómez

Author

This is a long description of some author details.

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Fernandez and Gómez (2020a, October 19). The power of your own diaspora. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-balance-of-power-in-a-marketing-channel