Resources Library by ANA

Pharmaceutical strategy through innovative market research

This market research effort will help you to do the things needed to make the right decisions. As a result, your work will be simplified, and in alignment with your customers needs and profitability goals of your company.

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: William V. Lawson

June 15, 1997

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium

Author: Hana Friedlaenderová

June 15, 1997

Geodemographics and its application to the study of consumers (Spanish)

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Daniel Baez Ortega, Guido Romo Costamaillere

June 15, 1997

Radio watch

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970’s, but was turned down because of technical problems. With the enormous technological progress in the computer...

Catalogue: 2nd Radio Research Symposium

Authors: Wolfgang Werres, Reinhold Horstmann

June 15, 1997

Los niños nos miran (Spanish)

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ulises Manuel Paolini

Company: Nielsen

June 15, 1997

The impact of new media on the communication process

Buyer-seller relationships, networks and partnerships are rapidly becoming key issues in marketing. Indeed it is now recognized that building and maintaining interactive strategic relationships have significant long term implications for a company's...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Heiko Falk, Axel Schmidt

June 15, 1997

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

June 15, 1997

The other side of the coin (Spanish)

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Pablo Jose Rivera, Carmen Nora Olivencia

June 15, 1997

Development of petrol retailing in the United Kingdom

This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators and which has resulted in the oil companies losing 25 % of their market share and f 1 billion in revenues. The...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Jonathan P. Shingleton

Company: The BPRI Group

June 15, 1997