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Consumer-oriented business management (Spanish)

Date of publication: June 15, 1997

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

Abstract:

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main problems, requirements and needs of these clients and risks criteria for the repositioning of Market Research Driven by Demand.

Osvaldo E. Gagliardo

Author

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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumer-oriented-business-management-spanish-