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Consumer-oriented business management (Spanish)

Date of publication: June 15, 1997

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

Abstract:

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main problems, requirements and needs of these clients and risks criteria for the repositioning of Market Research Driven by Demand.

Osvaldo E. Gagliardo

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Research Papers

Consumer-oriented business management

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

 

May 1, 1997

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Citation

Gagliardo, O. E. (1997a, May 01). Consumer-oriented business management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/consumer-oriented-business-management


Research Papers

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Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

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February 27, 1985

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Lipmanowicz, H. (1985a, February 27). Business intelligence for top management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/business-intelligence-for-top-management


Research Papers

A consumer-oriented approach to the marketing of food products

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Anke Audenaert, Jan-Benedict Steenkamp

 

February 1, 1996

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Citation

Audenaert and Steenkamp (1996a, February 01). A consumer-oriented approach to the marketing of food products . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-


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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-