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van der Steen, M. (2016a, June 15). Econometric sales modelling to determine media ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/econometric-sales-modelling-to-determine-media-roi
Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-ad-blocking-and-ad-fraud-impact-measurement
Cuevas RumÃn, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising
Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/framing-the-roi-in-media-needs
van Meerem, L. (2016a, June 15). Measurement and definitions are inseparable. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measurement-and-definitions-are-inseparable
Irazoqui, M. (2016a, June 15). SKO videodata integration model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sko-videodata-integration-model
Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
Brett, J. (2016a, June 15). Measuring B2B content marketing with LinkedIn. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-b2b-content-marketing-with-linkedin
Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-