Resources Library by ANA

Save The Children

The work has been two-tailed and so the paper is:• Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the...

Catalogue: Congress 2006: Foresight

Authors: Henrik Hall, Marie Florence Madom, Luisa Mercedes Ravelo

Company: CIBLE

June 15, 2006

The values advantage

This presentation deals with a highly pertinent and relevant issue in modern life: that of understanding values and how these can have a positive effect on business strategy in order to affect the bottom line and shareholder value and vital aspects...

Catalogue: Congress 2005: Making A Difference

Authors: Madeline Hamill, Brian Hall

September 21, 2005

Building democracy in the UK

This presentation considers the need for a new kind of participative democracy in the United Kingdom and outlines how the UK government is using deliberative and collaborative approaches to build stronger engagement with citizens.This is illustrated...

Catalogue: Congress 2005: Making A Difference

Authors: Viki Cooke, Lucinda Devine

September 21, 2005

Can MR help 'disclose' what vested interests want to actively 'suppress'?

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.The model has been justified using...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Balendu Shrivastava, Bhupendra Mathur

Company: IMRB International

August 5, 2004

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Nayantara Chakravarthi, Kalpana Kar

May 11, 2004

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004

Authors: John Commiskey, Patrick E. Murphy

May 11, 2004

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Tim Burns, Neil Smith

May 11, 2004

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar

Company: GfK

May 11, 2004

Government online

Increasingly governments are seeking to use the Internet to communicate in new ways with their citizens. This paper reports on research into the uptake of e-government services amongst members of the public.It was conducted over a three year period...

Catalogue: ESOMAR Public Sector Social Research 2004

Author: Douglas Dalziel

Company: KANTAR TNS Malaysia

May 9, 2004